Marketing for Integrated utilities
To the extent that you also enter into competition with other suppliers of utility services, it is of crucial importance that you can attract sufficient numbers of new retail and B2B customers. Or perhaps it is necessary to also prospect within your captive audience, so that you can enable existing customers to subscribe to extra services, or allow them to switch over to a less expensive services package, or communication channel etc.
Luckily, you can count on UMAX to streamline your prospecting efforts and effectively address your target markets. And the software helps you manage an ever-increasing variety of products and a growing number of (prospective) clients, ranging from households to large multisite companies.
UMAX comes packed with handy tools you can use to confidently develop your market. Starting from a list of qualified leads, the software enables you to create a set of prospects and then turn them into profitable customers. The UMAX marketing intelligence module provides comprehensive analytical capabilities that are geared to increasing Customer Lifetime Value. The software constantly analyses and interprets individual customers’ data and helps you to determine which commercial tactics will generate more income for your utility business.
Effective use of UMAX improves customer retention. The software easily identifies the most profitable customers, so that you can engage and communicate with them in a way that builds trust and loyalty. Less value-generating customers can be dealt with in a consistent and cost-effective manner.
Business customers can be classified according to their consumption levels, solvency, type of industry and various other criteria. This is how UMAX contributes to the standardisation and integration of your organisational processes according to market segments.
Product and lifecycle management
UMAX features a powerful and flexible product configurator. All products are conceived and designed as assemblies of components including costs, taxes, rebates, optional services and many more. Each component can be used in more than one product. This enables you to configure new and promotional products in virtually no time. Even complex products involving several service components can be prepared in this manner for rapid introduction to the B2B market. Consequently, UMAX allows for a considerably faster time to market than conventional software solutions.
Another advantage of the component-based approach is the way it lets you keep your finger on the pulse at all levels of the organisation. By adding, removing or rearranging components, you can make sure that all departments in your organisation continue to receive all the information they need. The total amount of rebates granted, for instance, is equally important to the sales department as it is to the accounting department.
The main advantage of the product lifecycle & pricing configurator in UMAX for integrated utilities is the way it helps you organise processes for different segments and streamlines operations. By doing so, it helps to reduce costs…
Moreover, by having a perfect structure on product level, you also make sure your billing processes will run smoothly: correct product market combination plus correct process equals smooth operations and cash flow ‘in’.
Acquiring new retail & B2B customers
Support all sales stages
Serve & Manage
Respond to customer requests
Forecast, simulate & invoice consumptions
Manage payments & amounts due
Link connections & network
Manage the network
Service the network